Company News, Regulations

Unilever Adds Fragrance Disclosure with SmartLabel

Consumers can now see ingredients found in more than 1,100 beauty and personal care products.

So, what exactly is in that Dove soap or Seventh Generation detergent? Unilever is leading the industry by listing product-specific fragrance ingredients down to this level of detail for its entire mass-market portfolio of beauty and personal care products. Now, consumers in the US can view fragrance ingredients found in more than 1,100 Unilever beauty and personal care products across 15 brands down to 0.01% of the product formula. Unilever’s product-specific fragrance listings are availabl...

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